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Jeremy Jackson
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SALES FUNNELS [DECODED] FOR THE NON-TECHIE 
SALES FUNNELS [DECODED] FOR THE NON-TECHIE 

1,122 views | September 7, 2020, 10:40am CST 

Having an Online Sales Funnels is like having the Best Salesperson on the Planet Earth (You, of course), stamped into an Automated system that sells your product and/or service 24 hour 24 hours a day/7 days a week/365 days a year.

(Without ever asking for time off, a vacation, or benefits)

 The overall purpose of online Sales Funnels are communication.

Online Sales Funnels take advantage of different communication methods when selling your product and/or service.

Sales Funnels are multi-faceted and the communication methods can include online, as well as off-line methods.

One key component and advantage of Online Sales Funnels is that you can take advantage of automation with many of the different communication methods.

Putting large portions of the process on "Autopilot".

The different combinations and setups that can be used with Sales Funnels are virtually limitless, only limited by your imagination.

However, there are some configurations that have been proven to work time and time again. 

And Sales Funnels can generally be broken down into 4 categories. 

Lead Funnels, Buyer Funnels, Event Funnels, and Other Funnels (For those Sales Funnels that don't quite fit neatly into one of the other categories).

Below you will find 16 Sales Funnels (4 in each category) as well as an image, a description, and examples for it use.

You can download and Test Drive any one or all of these Sales Funnels.
(just click the car image)

You must have a Clickfunnels® account to use these Sales Funnels.
If you already have an account, you can download and start to edit immediately.

If you do not have an account, you will be prompted to start a 14 day free trial.
 
Once you download the Sales funnels, they are yours to add your images, logos, copy, videos, and other assets.

You can use, tweak them, modify them and use them how you see fit. 
You can add and/or subtracting pages, add more upsell pages, remove upsell pages, add down sell pages, order forms, order bumps, etc.

The framework of these 16 are the foundation for all good Sales Funnels.

If you're a beginner, you may stick with the Sales Funnels exactly as they are, because they are proven to work. If you are advanced, feel free to add pages and other elements to these Sales Funnels. 

Sometimes the #1 question that is asked will be ''Will Sales Funnels work for my type of business?"

The reality is that Sales Funnels will work for any type of business that is trying to generate leads or create customers. The only businesses that we know that aren't trying to generate leads or create customers are businesses that are dying, or already dead.

There are situations where you have to think outside the box (or burn the box) to figure out how to make a sales funnel work for your specific business, but if you think about it enough, you'll see how to apply them to your company.

These Sales Funnels are designed for the beginner, to give you an opportunity to see first hand exactly what Sales Funnels can do for you.
 
So, enjoy these Sales Funnels and get creative.
Affiliate Disclosure: If you make a purchase using any link on this page, you should assume we have an affiliate relationship and we may receive a small commission.
LEAD GENERATION SALES FUNNELS
Lead Generation Sales Funnels are specifically designed for generating leads, applications, and contact information from future customers.

Most often they create curiosity to gain a customers email address or other contact information, usually in exchange for something of perceived value.

These Sales Funnels work best when they are integrated with CRM or email software. 

Lead Magnet Funnel

A Lead magnet funnel is an opt in funnel and is also sometimes called a "Landing Page".
 The idea is to give away something with high perceived value in exchange for an email address.
On the first page you collect the email address, on the second page you deliver what you promised and can lead them to other pages. 
Example: Free ebook download, free consultation

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Bridge Page Funnel

Bridge Page Funnels are used when you need to connect two different, but related ideas for the customer, or to pre-frame the thing that you really want to sell. It consists of 2 pages. Opt in page to collect information and an information page that will redirect to another offer. This is especially helpful for affiliate or network marketers who don't control the pages they are sending their visitors.
The information page allows you to pre-sell them before sending your visitors into a funnel that you don't control.
Example: Collect email and explain number one trick that caused you to lose weight and the importance of the trick, then direct to an offer for a weight loss product.   

Test

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This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Survey Funnel

Survey Funnels can serve two big purposes.
One is to help prospects engage with you - because they are required to give answers.
The second is it allows you to segment your visitors to show them different messages, based on their answers.
It consists of the survey page and can consist of several other pages, depending on the option/options selected.
Example Survey Question: Are you a man or a woman, if they are a man you can direct them to a sales page specifically for men.  

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Application Funnel

Application funnels allow you to qualify an applicant to be a client.
It's often used for high end offers.
3 pages. special offer, Popup is used to collect contact information, application page, thank you page.
Example application questions: What is your annual income?  Have you worked with a personal trainer before? 

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML
Image for creating your next ebook in 60 seconds
BUYER FUNNELS
These Sales Funnels are structured in a way to get someone to pay you inside of the funnel. 
There are payment integrations, integrated shopping carts, one click upsells, downsells, and more. 

2-Step Tripwire Funnel

A Tripwire is a low ticket front end product that is so irresistible that people have to purchase it.
After the purchase of the low ticket item, you can up-sell more expensive items through order form bumps and one click upsells.
These Sales Funnels have also been called Self-liquidating Funnels (SLO). With a Self Liquidating offer, the goal is to break even on ad-spend, then ascend paying customers to a higher-ticket offers on the Thank you page and beyond.
3 or more pages: Order Form, Upsell page, Downsell page, Thank you page
Example: Order a BBQ Grill, with lighter fluid as an order bump, then offer a utensil set on the second page as an upsell, and a BBQ cookbook as downsell on the last page. For future communication, they would be subscribed to the "Grillers of the Month Club" receiving monthly updates on new products available for their grille.   

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Video Sales Letter

A Video Sales Letter Funnel has a video that makes the sale for your product or service. You can include an order bump form on the order form, and it will normally have an Upsell and potentially a Downsell page.
Example: In MLM, you can take the sales message and turn it into a Video to sell the opportunity, the Upsell would offer the product and the downsell would offer a payment plan.

Test

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This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Sales Letter

This funnel uses a long form sales letter to sell the product or service up front. The letter sells the product, then you have upsells and downsells immediately after the main offer to increase your average cart value.
Example: The sales letter can be used to tell a story around a customer using the product and their results. A one-time offer could be used of other complementary products and services.  

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Membership Funnel

This funnel is used to sell people into membership sites, paid newsletters and more.
There are different ways to sell a membership site, but in this template a video sales letter is used. On the first page, someone will typically signup for a trial. On the thank you page they get a link to create their account in the members area.
 Users create their own unique username and password and content unlocks based on the user's specific purchases. 
Example: Create a course or instructions on how to use your most popular item and give access inside of the membership when that item is purchased. Inside of the membership area you can upsell other products that you offer. 

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML
Image of different info products

INFO PRODUCTS

Info products are great for selling online.
Here are some of the advantages of info products.
  • Easy to Deliver: Most can be delivered by email
  • Can be made for any niche: Health, wealth, and fitness 
  • Can encourage sells: Educate to bring closer to the sell
EVENT MARKETING FUNNELS
These Sales Funnels are designed for hosting events like webinars, automated webinars, online and offline events.

Invisible Funnel

Invisible Sales Funnels work by giving away a lot of value for free upfront, and only charging if the customer likes what they received.
It's free to attend, but they are asked to provide a credit card to register their seat.
They are immediately offered an opportunity to purchase at a reduced price. If the customer likes the free training they are told to "do nothing, and the credit card will be billed in 2 days" The customer can cancel by sending a cancellation message.
Example: Give away a small coffee before giving a presentation on coffee preparation. They only pay further if they enjoyed the coffee and want to receive the full package of coffee. Upsell opportunities with coffee makers and other complementary items. 

Test

Drive

This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Webinar Funnel

Webinars are 'events' and are broken down into two phases.
During the first phase, visitors register for a seat to attend and hear stories to increase curiosity.
During the second phase, visitors attend the live webinar an watch replays while the window to buy begins to close.
The Webinar Funnel gives the entrepreneur more time to close potential customers at a higher price point, as most webinars are at least one hour long, it also gives more time to address the false beliefs of customers.
The live version is usually hosted on a 3rd party software, such as Webinarninja. 
Example: Use a webinar to sell recurring services at a discount 

Test

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Sales Funnel


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AutoWebinar Funnel

The Autowebinar is best used after the entrepreneur has proven their offer converts several times in the Live Webinar.
Autowebinars can be set up to play every hour around the clock, selling your products automatically for you. 
It includes indoctrination pages where you can get them excited about the training they're either are about to get on, or just completed.
Example: Make it a challenge and show how to graduate college in half the time

Test

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Sales Funnel


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Product Launch Funnel

The Product Launch Funnel lets the entrepreneur build anticipation before a customer is allowed to buy a product. 
Each day the customer is sent small previews about the event, usually a day apart.
On the final day, is the big event and/or presentation. 
 This is designed to build scarcity and urgency for the final day when the 'cart opens' and customers may buy for a limited time.
One of the defining features of this funnel is the closing of the cart after a few days.
Example: Create a special offer around the holidays and send a launch sequence to regular customers telling them when they can buy at a discount and when the discount ends. 

Test

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Sales Funnel


CUSTOM JAVASCRIPT / HTML
Image for the FREE 7 Part Webinar Course

WEBINARS

Webinars are an awesome way to:
  • Teach something regardless of schedule 
  • Get more people into your funnel
Are you thinking about using Zoom or Goto to run webinars?

Think again. Both are awesome meeting tools, but they're not webinar platforms.

Find out the facts and know the difference by taking this

OTHER MARKETING FUNNELS
There are other funnels that are useful that don't fit into any of the other situations, an are explained below. 

Home Page Funnel

Home page funnel is most like the traditional website, but it also used as a lead funnel.
About page, product and service page, and contact us page are included.
Example: Use the home page funnel to show how your product is made and what makes you stand out from the competition. 
Allow your visitors to browse your products and contact you for more information. 

Test

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This

Sales Funnel


CUSTOM JAVASCRIPT / HTML

Cancellation Funnel

The Cancellation Funnel is used when a customer is trying to either refund, cancel a service, or return a product.
Asking questions first lets you figure out what their specific concern is, and then you can try to save the sale on the next page.
Example: If someone attempts to cancel, before they cancel you can offer an extended free trial period. 

Test

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Sales Funnel


CUSTOM JAVASCRIPT / HTML

Storefront Funnel

Storefront funnel is a small funnel that is similar to window shopping. It's a single page where all of your products are together with links.
When a link is followed, it directs customers to other individual funnels and products.
It's similar to a traditional ecommerce site, but each product pushes into a funnel that efficiently sells that product. 
Example: The storefront for my t-shirt design company, allows customers to add items to cart and when ready to check out it will take them to an upsell funnel based on the purchase.

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Sales Funnel


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Live Demo Funnel

The Live Demo Funnel is a great way to show off your product by simply using it in front of the customer.
This gives the entrepreneur a way to answer live questions and demonstrate their product.
During the demonstration viewers are reminded where they can get the product and there are also previous episodes available to watch.
Example: Live cooking demonstration, live demonstration of video game graphics

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Sales Funnel


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https://www.salehoo.com/100k-amazon-dropshipping-business-webinar?aff=nerdbninja
ADVANCED MARKETING FUNNELS
Most of the previous Sales Funnels consist of simple designs that can be accomplished without any coding or advanced knowledge.

In most cases, simplicity will out convert more complex designs.
But inside of the Clickfunnels® editor you have to ability to create almost any design imaginable.

Using some custom coding, you can incorporate more advanced elements into your Sales Funnels. 
Some of the more advanced elements include:

Advanced Social Follow elements
Drop down navigation elements
Additional page options (quiz)
Email Automation included
Clickpop opt in pages
Advanced background imaging
Dynamic link building
Zapier integrations
SMS/Text integration
Overlapping images
Overlapping lines
Gradient color lines
Flashing lines and flashing .gifs
Mobile and desktop optimization

These advanced features are available with the Clickfunnels® software, and are more advanced to setup and implement.

We offer some Pre-designed Sales Funnels with more advanced features included as a bonus for upgrading and taking the One Funnel Away Challenge.

Check below for more info.

advanced

designs

and elements

DONE FOR YOU BONUS PACKAGE WITH 
THE ONE FUNNEL AWAY CHALLENGE
The videos, images, and/or descriptions on this page may contain affiliate links, which means that if you click on one of the product links and make a purchase, I may receive a small commission. If you like the service I provide, this is like a 'tip' and it is greatly appreciated.
I am an independent Clickfunnels® Affiliate, not an employee.
I receive referral payments from Clickfunnels® . The opinions expressed here are my own and are not official statements of Clickfunnels® or its parent company, Etison LLC.
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